10 Years of Mallet: Paris Fashion Week Celebration

WE TURNED 10 AND TOOK OVER PARIS TO CELEBRATE

This year marked a major milestone: 10 years of MALLET London. To start the celebrations, and set the tone for what’s next, we headed to Paris Men’s Fashion Week 2025 with a bold series of activations that signalled the official beginning of our Phase 2 evolution into deeper artistry and cultural connections.

From concrete to catwalk, gallery to afterparty, we turned every moment into a movement – showcasing not just our footwear, but the cultural influence that has shaped MALLET design over the last decade.

OUR COLLABORATION WITH DETROIT

We kicked things off with an immersive pop-up at Galeries Lafayette Champs Élysées, running throughout June. There, we revealed the first glimpse of our exclusive DETROIT x MALLET collaboration.

DETROIT, a London-based contemporary artist known for raw, expressive visual storytelling rooted in urban culture, brought his vision to life inside the space.

He transformed the shop floor with a live in-store painting performance and hand-painted limited edition GRFTR sneakers, turning each pair into a piece of living artwork – making the MALLET x DETROIT GRFTR one of the rarest drops to date.

A FIRST LOOK AT DETROIT x MALLET

On June 26–27, we unveiled the first glimpse of the DETROIT x MALLET collection inside our Paris flagship showroom.

The space became a curated fusion of creativity and rebellion: DETROIT’s installation took over our windows, custom GRFTR sneakers were created live in-store, and iconic photographer Normski captured the energy through powerful imagery.

This first look marked the beginning of a streetwear-meets-luxury collaboration that reflects both our London roots and signature craftsmanship.

THE CELEBRATION. A NIGHT THAT CAPTURED IT ALL

To celebrate the launch and our 10-year anniversary, we hosted an exclusive event on June 27 with DETROIT and Normski.

It was a night full of energy, creativity, and community – a true reflection of everything MALLET stands for. From the people in the room to the music, the looks, and the stories told through Normski’s lens, it was a celebration of MALLET's first decade and future vision in luxury footwear.

MALLET PHASE 2: BUILT TO INSPIRE

Since 2015, we’ve been reimagining what luxury means, blending quality and craft with the authenticity of the streets that raised us. Phase 2 isn’t a reinvention. It’s an evolution.

As our founder and CEO Evren Ozka puts it:

“We’re honouring where we started, while raising the bar for where we’re going. It’s aspirational, elevated, and still authentic to the streets that shaped us.”

We’ve grown from a disruptive London-born brand into a cultural authority in contemporary footwear, known for luxury trainers, limited editions, and collaborations that connect streetwear to high fashion. And we’re only just getting started.

Here’s to the next decade, and everything we’re building together.

CONTINUE THE JOURNEY

Paris marked the beginning of our next chapter, but it’s only one part of the story. The same spirit that shaped our 10-year celebration runs through every collection we create.