Combining a unique and bold product with an equally disruptive and forward- thinking brand strategy, Mallet is currently one of the most exciting and fastest growing brands in the UK.
A brand that’s hyped, shopped and watched by industry insiders, sneakerheads and customers alike. Where the latest drops cause silhouettes to sell out in minutes and where new collections debut to massive waiting lists
MALLET TRADES VIA WHOLESALE AND DIRECT-TO-CONSUMER PLATFORMS AND AIMS TO PROVIDE AN ACCESSIBLE OPTION WITHIN THE PREMIUM CATEGORIES.
Starting out as a men’s footwear-only business, the brand has now expanded to women’s and kids footwear and in 2019 Mallet debuted their premium clothing collection for men.
THE MAN BEHIND THE BRAND.THE DRIVING-FORCE OF MALLET LONDON.MEET TOMMY MALLET.
Creating a brand from sheer passion for product and an obsession with the luxury market, in many ways, Mallet London has grown with Tommy. Fired by his ambitions, the brand has become a reflection of both his beginnings - with many of the styles named after streets and areas from where he grew up - and the development of his role as Creative Director of Mallet.
Tommy believes the current sneaker market is saturated with excessively priced products so at the core of the brand’s ethos is this continued effort of creating an offering that remains just as luxurious as it is accessible. The story of Mallet is a continuing ode to remembering where you came from and using that to fuel where you want to go. And that very much begins with him.
CAMPAIGNS & CREATIVE
Utilising a dynamic team and approach, Mallet London has become renowned for producing consistently strong content.
Make it stand out.
From boundary-pushing creative still life imagery to 360 launch campaigns. Standards - and expectations - are high.
Seasonal campaigns are produced that set the overall tone for the forthcoming season - from creative direction to messaging - and then integrated with monthly creative to fall in line with regular product releases and footwear drops. Integrated men’s and women’s content but then separate, focussed content.